Greenwich Technology Partners
Marketing Communications Program for an Inc. 500 Technology Services Company
Challenge:
When Paul Seroka first met with the CEO for Greenwich Technology Partners, the organization was a VAR and regional network infrastructure company with 50 full and part-time employees about to close its second year with $6 million in annual revenue. Senior management needed to reposition the firm as a leading professional services company in order to attract new Global 1000 clients and investors. The SMART goals were to raise venture capital to fund long-term growth, increase annual revenue and turn a profit while hiring talented network engineers and consultants prior to global expansion.
Approach:
Our initial marketing communications audit revealed inconsistent messages and no clear brand attributes for the company. Corporate objectives and strategies were changing on a quarterly basis and the approach required implementing a wide range of marketing and corporate communication program activities on a cost-effective basis while building an internal department for the company.
Result:
Despite an adverse market for technology-related services at the time, Greenwich Technology Partners successfully raised $65 million in venture capital, created over 300 new technology consulting positions and closed the year with $60 million in annual sales, a 7,082 percent increase over the preceeding five year period. Inc. Magazine recognized the firm as the 9th fastest growing privately held firm in the United States.